Harvest Fields
Everyday Nutrition
Client:
Harvest Fields
Year:
2023
Type:
Branding
,
Visual Identity
Value-driven design that transforms everyday breakfast into an energizing ritual of authentic, nutritious happiness.Retry
Project Description
The Harvest Fields visual identity transforms everyday breakfast into an energizing ritual through purposeful, value-driven design. The warm harvest-inspired palette and radiating sunburst logo immediately communicate natural goodness and morning optimism, while transparent ingredient photography and clear nutritional messaging build trust with health-conscious consumers. Every design element reinforces the brand's commitment to genuine care and uncompromising quality, creating an authentic connection between product and purpose.
The cohesive packaging system balances playful accessibility with premium credibility, utilizing strategic typography and engaging visual hierarchies to make breakfast both enriching and effortless. This confident design language spans multiple product categories while maintaining brand recognition, establishing Harvest Fields as a trusted breakfast ecosystem that delivers on its promise of happy, nutritious mornings through thoughtfully crafted visual storytelling.
Credits
Design
:
Daryl Han
Art Direction
:
Daryl Han
Creative Strategy
:
Daryl Han
Project Management
:
Daryl Han