Dreamcore
Custom-Built PCs
Client:
Dreamcore
Year:
2023
Type:
Web
,
UI/UX Design
Elevating custom-PC shopping with mobile-first redesign, intuitive filtering, and UX enhancements to boost conversions and user satisfaction.
Project Description
Dreamcore, a premier Singapore-based custom PC brand, faced low conversion rates (0.2%), high bounce rates, and poor mobile usability. Through in-depth surveying—including feedback from 100 customers showing 72% support for a redesign and prioritizing price and performance—we redesigned the site for seamless navigation and responsive design.
Key improvements included an intuitive filtering system by price and hardware manufacturer, empowering users to find and customize PCs quickly and confidently. The result? A streamlined, mobile-optimized platform that transforms the browsing experience and underscores the impact of data-driven design on engagement and business outcomes.
Credits
UI/UX Design
:
Larry Teo
Graphic Design
:
Thu Rein Kaung
Digital Marketing
:
Remcy Manabat
Project Manager
:
Eugene Lim
