Bytebites

Taste in every byte

Client:

Bytebites

Year:

2024

Type:

Branding

,

Visual Identity

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Transforming personal stories into personalized culinary discoveries through seamless AI-powered taste profiling.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

Byte Bites transforms the complex world of AI-powered personalization into an intuitive culinary journey that feels as natural as choosing your next meal. The experience begins with thoughtfully crafted questions that dig beyond surface preferences, exploring lifestyle quirks, cultural connections, and flavor memories that shape individual taste profiles. As users engage with each prompt, generative AI works seamlessly in the background, analyzing responses in real-time to build a comprehensive understanding of their unique culinary persona. This isn't just about whether you prefer sweet or savory—it's about understanding the stories, experiences, and cultural touchpoints that inform every bite.

The magic happens when disparate inputs suddenly crystallize into personalized dish recommendations that feel both surprising and perfectly suited to each participant. The interface presents AI insights through clean percentage breakdowns and vibrant food photography, making complex algorithmic analysis feel accessible and delightful. Users discover not just what they might enjoy, but why—connecting their responses to specific flavor profiles and cultural contexts they may never have considered. The result is a moment of genuine discovery where technology doesn't just serve efficiency, but creates inspiration, turning data points into delicious possibilities that expand culinary horizons.

Credits

Design

:

Daryl Han

Art Direction

:

Daryl Han

Creative Strategy

:

Daryl Han

Project Management

:

Daryl Han