Origins
Packaging Refresh
Client:
Origins
Year:
2021
Type:
Branding
,
Visual Identity
Origins Health Food packaging transforms organic nutrition into premium lifestyle essentials through bold, authentic design.
Project Description
The Origins Health Food packaging establishes trust through bold emerald green branding that commands attention while communicating natural vitality. The tree-of-life logo with golden branches creates instant brand recognition, symbolizing organic growth and wholesome nutrition. Transparent product windows reveal authentic textures and colors—vibrant spinach noodles, golden oats, rich almonds—delivering immediate quality assurance that resonates across all age groups. Clean typography and strategic bilingual text ensure accessibility while premium material choices elevate everyday health ingredients into lifestyle essentials.
This design system transforms organic positioning into visual impact through consistent color hierarchy and sophisticated certification iconography. Each variant maintains brand unity while celebrating individual product characteristics through carefully curated ingredient photography and natural staging. The comprehensive approach positions Origins as Singapore's definitive wellness brand, capturing both millennial health enthusiasts and nutrition-conscious families through design that balances premium appeal with approachable authenticity.
Credits
Design
:
Daryl Han
Art Direction
:
Daryl Han
Creative Strategy
:
Daryl Han
Project Management
:
Daryl Han