Origins

Packaging Refresh

Client:

Origins

Year:

2021

Type:

Branding

,

Visual Identity

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Origins Health Food packaging transforms organic nutrition into premium lifestyle essentials through bold, authentic design.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

The Origins Health Food packaging establishes trust through bold emerald green branding that commands attention while communicating natural vitality. The tree-of-life logo with golden branches creates instant brand recognition, symbolizing organic growth and wholesome nutrition. Transparent product windows reveal authentic textures and colors—vibrant spinach noodles, golden oats, rich almonds—delivering immediate quality assurance that resonates across all age groups. Clean typography and strategic bilingual text ensure accessibility while premium material choices elevate everyday health ingredients into lifestyle essentials.

This design system transforms organic positioning into visual impact through consistent color hierarchy and sophisticated certification iconography. Each variant maintains brand unity while celebrating individual product characteristics through carefully curated ingredient photography and natural staging. The comprehensive approach positions Origins as Singapore's definitive wellness brand, capturing both millennial health enthusiasts and nutrition-conscious families through design that balances premium appeal with approachable authenticity.

Credits

Design

:

Daryl Han

Art Direction

:

Daryl Han

Creative Strategy

:

Daryl Han

Project Management

:

Daryl Han