LMX
Liquidity Marketplace
Client:
LMX
Year:
2024
Type:
Branding
,
UI/UX Design
A bold, seamless identity that conveys trust, efficiency, and innovation for institutional finance.
Project Description
Liquidity Marketplace (LMX) is a peer-to-peer marketplace for corporate, banks and non-banking financial institution. When The Liquidity Marketplace (LMX) was founded, it was done so with the mission to transform liquidity markets for institutional clients, such as Fortune 1000 companies and big banks.
LMX’s visual identity translates its mission of direct, efficient institutional finance into a bold and intuitive design system. The deep violet and black palette signals trust and innovation, while sharp geometric typography and minimal iconography reflect streamlined connections and governance. Across dashboards, presentations and app interfaces, this cohesive visual language delivers clarity, confidence and modernity, reinforcing LMX as a reliable and forward-thinking marketplace for institutional lending and borrowing.
Credits
Design
:
Daryl Han
Art Direction
:
Daryl Han
Creative Strategy
:
Daryl Han
Brand Strategy
:
Daryl Han